You can be a mid-size player, paying out $5 or $10 on occasion for a boost. You can play for free indefinitely, chugging along at a snail’s pace. So, you have to start these games with the expectation that they don’t end, and they are designed to try and make you sink as much money as you can manage into them. The former #1 Clash of Clans player in the world used to juggle iPads wrapped in plastic bags when he was showering, in order to avoid being attacked by a hundred different players after his crown. Someone will always be better than you, no matter what level you are or how much time you invest. And if you pay to become dramatically more powerful, eventually you’ll be matched with opponents who are just as fearsome. It’s not necessarily a “scam,” as if you have a smaller base and army, you’ll simply continue to battle with other players around your level. Some ads will still be entirely cutscene-based, but we have less of those than we used to. Many video games used to do this, but these days for most PC and console titles, we tend to see actual footage of the game in action more often than not.
The realities of both games are very different, but mobile games usually rely on “enhanced” footage that presents the “theme” of their game without showing anything resembling actual gameplay.
Both features sword wielding characters doing battle, but Upton’s ad looked like a trailer for a fourth Hobbit movie, and most of the footage shown in Neeson’s ad looked like it could be a from a new Pixar feature. While supermodel Upton donning battle armor was certainly eye-catching, it’s Neeson’s Taken-inspired “Revenge” ad that was the more memorable spot, and one of the better commercials of the night, as it turns out.īut the fact remains, both commercials did very little to actually show what either game was about. I was under the impression that Game of War’s Kate Upton commercial would be the most prominent video game ad of the night, but Supercell kept their Liam Neeson-starring Clash of Clans commercial a secret until it aired. Clash of Clans and Game of War are currently the #1 and #2 highest grossing games on Apple and Google’s app stores respectively (both are free to download, but feature in-game mictrotransactions), and will likely only increase their revenue after a pair of memorable Super Bowl commercials.
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